Palan’s Outpost Sporting Goods


Nestled in the gently rolling hills of southwestern Wisconsin, Palan’s Outpost Sporting Goods stands ready to help you with all your fishing and hunting sports equipment needs.

Whether your interest is to catch that record Large Mouth Bass or harvest that dream Whitetail Buck, begin your quest at Palan’s Outpost. The Outpost has been in the same location for over 20 years and is owned and operated by Mark and Barbara Palan. We welcome you to our slice of paradise, where you can enjoy the great outdoors!

About Palan’s Outpost

Palan’s Outpost is a sole proprietorship based in the rural farmlands of Highland Wisconsin. Our goal is to provide equipment, supplies and service for the sporting enthusiast. We are a family owned establishment, dedicated to long-term relationships with our customers. Our intention is to become a lasting monument in the ever changing world of sporting goods sales, service and education programs.