It’s A Keeper Bait & Tackle


The areas largest bait shop with a huge selection of live bait & fishing gear. 24 HOUR LIVE BAIT VENDING MACHINE with light terminal tackle available outside the shop. Great prices, great service, great Wisconsin Fishing Adventures!

It’s A Keeper Bait & Tackle has the Largest Live Bait Selection in the area. Jumbo, Large & Panfish Leeches, Large & Magnum Fatheads, Crappie Minnows, Rosie Reds, Shiners, Suckers, Chubs, Tennessee Red Worms, Leaf Worms, Jumbo Red Worms, Trout Worms, Wax Worms, Spikes, Nitro Night Crawlers, Night Crawlers and Canadian Ready Night Crawlers upon request. Fresh bait daily! Located in Janesville, WI. Knowledgeable staff. Custom Ordering. Largest Panfish selection in town! Gussy’s, Custom Jigs & Spins, Tungsten, Hali Spoons, KALIN’S, Gapen’s, Uncle Josh, Gulp, He-Man, Cubby Mini-Mites, Sunrise Tackle, Bimbo Skunks, Kastmaster, huge variety of plastics including BY-Baits, Lake Hoppin’ Nummy Tails, Hawks & more. Huge Catfish Selection including Sonny’s Stink Bait. We also carry bulk plastics & jig heads, ESOX Assault Tackle, Northland, Shimano, Okuma, Lew’s, Pflueger, South Bend, Ugly Stick, St. Croix, Quantum.

Line Spooling

DNR Licensing Agent

Flippin’ Frog Ice Cream & Tasty Treats available at the front window. Right on the Rock River and Ice Age Trail Bike Path!

Owners Shawn & Marci McCarten. We are an affordable bait & tackle shop with all your fishing gear and bait needs. The areas largest live bait selection. Knowledgeable staff that can put you on fish locally, on the Madison Chain, and the Northwoods. We carry all the big brands including St. Croix, Daiwa, Shimano, Eskimo, Nils, Berkely, Kalin’s, and Acme. And we carry the hard to find such as Bimbo Skunks, SSS (formerly Sonny’s Stink Bait), Gussy’s Jigs and custom tied flies and streamers by Montana Guy. Stop in, take a look around, talk with the owner and get the scoop on where the fish are biting!