Great River Sportsman


The sporting goods store for anyone who loves spending time outdoors hunting, fishing, camping, boating or just having fun in nature’s wonderland.

Great River Sportsman is locally owned and operated. We have a social conscience that drives us to not only take great care of our customers, but also our community and Mother Nature.

We strive to support our local charities, help improve tourism infrastructure for our region and do our part to preserve and take care of natural resources as we believe all generations should be able to enjoy the beauty and comfort that comes from nature. Great River Sportsman is proud to be one of the many small businesses that can be found on the 250 mile Wisconsin Great River Road that stretches from Prescott to Kieler.

This unforgettable stretch of road provides some of the most incredible scenery in the Midwest and offers a wide array of activities. We hope to see you as you explore the Wisconsin Great River Road!