Geneva Lake Bait & Tackle


There are over 10,000 fishing items, with the largest selection of terminal tackle that includes hooks, bobbers, sinkers, lures, and select rods and reels. We are the ice jig capital of the world – you have to see it, to believe it. Home of very unique and difficult to find tackle – if there is some kind of fishing gear you can’t find, give us a call.

Largest selection of live bait in the region. We sell minnows, nightcrawlers, spikes, wax-worms, leaches, mousies, weed worms, and color spikes in bulk, but call for prior arrangement.