Elk River Rods & Outfitters


Custom spinning, musky, fly, and ice rods, fishing reels, outdoor clothing – Fishing Guides for panfish, walleye, pike, bass, and muskie.

U.S.A. Craftsman Quality – Every Elk River Custom Rod has been handcrafted by our family owned rod shop, in Phillips, WI. Visually Pleasing – Eye-Catching custom artwork graphics, fish inlays, two-tone cork, feather inlays, sentimental saying or names printed on the rod.

Performance – Each rod is designed to have the properties needed to best pursue the species you’re after: Extreme Sensitivity, Durability, casting accuracy, casting distance, easy to transport.

Superior Customer Service – Our goal is to exceed our customer’s expectations. We are not simply looking to sell a fishing rod, but to build relationships with customers for a lifetime.

Personal Service – If you ever need assistance prior to, or after purchasing an Elk River Custom Rod, you can call and speak directly to a custom rod builder or the owner. You will not be put on hold or sent to an automated phone system (of course you are welcome to email anytime as well).

Money-Back 100% Satisfaction Guarantee – Simply put, if you don’t like it, return it within 30 days of when we shipped it and you will have your money refunded.”Five Year No-Hassle Warranty” – No complicated warranty claim process and you know in advance that in the event of an accident you won’t have to spend a bundle to replace your rod.

Personalized/Custom Gifts – We can fully custom build as someone requests or simply place names, sentimental notations, etc. on the rod to create memorable gifts for years to come.