D&S Bait and Tackle


D & S Bait has been in business for over 30 years in the same location. We carry a full line of bait and tackle.


We are approximately 1 hour from Milwaukee & 2 hours from Chicago. Located on the northeast side of Madison, we are just 5 minutes from Warner boat launch on Lake Mendota. We are easy to find and have ample parking.

D&S Bait is your one stop shop for all of your fishing gear, licenses, launch permits, ice, pop, and snacks! Close by are many restaurants, gas stations, motels–and the interstate is just minutes away!


  • St. Croix rods · Rapala · Yamamoto custom baits
  • Shimano · Mepps · Northland · Vexilar
  • Abu Garcia & Quantum Reels · Eagle Claw · Strikemaster
  • Berkely · Bucher · Thill  · LARGE selection of ice jigs
  • Ice tents


  • Spikes · Night crawlers · Shiners
  • Waxworms · Helgramites · Suckers
  • Red worms · Leeches · Smelt
  • Leafworms · Minnows
  • Plus much more!
  • Bulk bait is also available for all of your vacation needs, including Canada!

Our staff is made up of local and knowledgeable fishermen that grew up in this area, and fish the local and surrounding lakes religiously. They are always happy to help you prepare for a great fishing experience, whether it be for the local lakes or a family fishing vacation.

We can mark maps and give you the current hot spots and fishing tactics for many of the the local and surrounding waters. If you don’t see one of the guys in the store, you’ll see them on the water! They are always working on improving their fishing skills so they can better accommodate their clients and customers.

Walleye – Musky – Bass – Smallmouth – Crappie – Bluegill – Perch

Give us a call at the store at (608) 241-4225, we are happy to help book your fishing guide or plan your next fishing trip in the Madison area. Or call our Fishing Hot Line for the latest reports at (608) 244-3474 (BIG-FISH) or just CLICK HERE for our online fishing reports, news & tips. You can also find us on Facebook. If you want to get on our mailing list, we will be happy to keep you updated with our seminars and guide service.